Most of your visitors discover your web site from the results of a keyword search on a search engine; they arrive with their own motivations, intentions, and goals.
ThrustPro first creates a list of targeted keywords and phrases in order to promote your web site to search engines. The wrong keywords can make the difference between a successful site and a stagnant one. Consider this: if your site is the first result for a keyword that few people actually search for, then what good is that top ranking? Few people will find your site, despite its ranking. However, if you use the exact same keywords as everyone else, it is much more difficult to be highly ranked. That is why ThrustPro targets the most popular and least competitive keywords for your service or product, using the Keyword Effectiveness Index (KEI).
And of course, we choose keywords that are highly relevant to the products and services your business offers. Because when search engines lead visitors to your site, it will do you no good if these site visitors’ goals and intentions are not fulfilled by the product or service you offer them. There is no need for you to put yourself in the place of your prospective customers to determine what they would type into a search engine to locate your product or service. ThrustPro’s tested tools research the keywords that people use to locate your competitors so that your site is right in front of their eyes when they want you most.
All sectors of the business market spend huge amounts of money for the study of competitors. There is an entire industry built up to serve this need. ThrustPro is a powerful tool that provides you with valuable information about your competitors; ThrustPro spreads your competitors’ strategies like a map before your eyes.
Rigorous testing has proved that although most searches consist of two and three broad keyword combinations, the highest volume of click through to web sites result from three, four, and five SEO keyword combinations.
ThrustPro subscribes to several online tools so that identifying the broad keywords for your industry is a simple and straightforward task. We cross reference our search using Google, Yahoo!, and MSN SEO keyword tools. In this way we ensure that our methods always are in synch with the expectations of search engines. We also seek keyword signals through focus group brainstorming sessions, to make sure that our efforts will ring true in a real world setting.
ThrustPro then delves deep into the top 20 Search Engine Results Pages (SERP’s) for each set of broad keywords that apply to your site. We find and analyze each web site’s landing pages, which are pages created to capture and convert visitors, in order to determine what extensions can be made to the keyword backing your competitors have settled on.
Our end product is a keyword library of terms, which, depending on the scale of the project, can include anywhere between 10 and 800 words. ThrustPro uses this library to form the foundation for your web site’s content development, design, and inbound link growth.