Search engines consider a link to your web site somewhat the same as a vote of confidence. Search engine robots, or spiders, continuously travel from site to site, virally following links. In fact, search engines only discover your web site via a link from another web site. Once your web site is found, each page is then ranked by search engines based on a complex set of criteria known as an algorithm. The search engine assembles, collates, analyzes and evaluates relevant data in order to determine your page score or rank. This is how a search engine determines the order of sites to present when someone types in “GPS Navigation system” or “women’s leather handbags.”
Link popularity is one of the factor that the search engines use to determine your web site’s ranking among all the other sites that have the same keywords. The logic behind the search engines’ assumption is rather simple: if your site is popular, then it must be good; no one likes to link up with a poor site. Therefore, search engines assume that web sites with good link popularity deserve a better ranking than those without. Link building is the key to your online marketing success. It increases relevant traffic by raising your search engine rankings and building page rank. Furthermore, increased link popularity will cause you to receive traffic from other sites, as well. ThrustPro provides you with the tools to help build your online presence.
When a search engine assesses two web sites with similar structure and content, the site with the best links will be served up first. That’s right—“most qualified links,” not “most links.” In the past, the site with the most links would have received a higher ranking. However, today’s search engines can tell when webmasters manipulate their algorithms. Search engines are continuously fine-tuning their spiders to exclude web sites that attempt to cheat the system. That is why they also evaluate the reputation, or trust value, of sites that link to your web site, the theme or relevance linking sites, and the anchor text embedded within the links to your site
Search Engines today take several additional factors into consideration when rating the inbound links to your site: how many links are from high authority sites, how many links are from articles or press releases, and which directories your links are placed in.
Links from High Authority Sites: Search engines consider some sites to be high in authority. These sites might be anything from wiki’s to university and government sites. Let us help you create a site valuable enough that sites would want to link to it. Such one way links are some of the most important and difficult to obtain.
Links from Articles and Press Releases: ThrustPro can also increase the number of links to your site by publishing articles and press releases. When written properly, articles and press releases not only provide a relevant link to your site—they also generate traffic from readers who desire more information about your product or service.
Directory Placement: High quality directories only link to the best sites. The few hand-edited directories are particularly important. Search engines consider these to be vital indicators of site quality because they charge an inclusion fee and do not accept “just anyone.” ThrustPro has additionally discovered many industry specific directories that carry weight with search engines. We investigate all of the options relevant to your business and build links with these directories via submissions.
ThrustPro improves the link popularity of your web site by researching your market and identifying web sites from suppliers, industry associations, local businesses, and trusted reference sites that might be interested in linking to your web site. We hand submit your information to these sources via email or a quick phone call and provide link details, a site description, and preferred anchor text. ThrustPro prefers to develop one-way inbound links, but exchanging links with related sites is also a part of the plan.
Increasing link popularity requires persistence and patience. You can’t force search engines to immediately recognize newly acquired links, but in time you will begin to see the difference.
- Grow your customers base,
- Generates More Leads
- Optimize Lead Flow
- Close More Deals
Our goal is to grow your online presence and visibility organically.